¡¡¡¡ Theme Promotions 1 2 3 4 5 6 - New Millennium--China 2000, In 2000, human society began entering new millennia, turning a new page of human development in history. The coming of the new century has brought about new opportunities and new challenges for tourism promotion with the theme of New Millennium--China. 1. Guiding Thinking for the Program Making full use of the new millennium opportunity, CNTA offered a group of festivals and celebrations and exquisite tourist routes that are mature and tested by the market to attract more foreign tourists coming to China, and stimulate a further growth of the number of overseas tourists and tourist revenue foreign currency. With the help of activities in the new millennium, large-scale promotions were launched to let people know more clearly about China's tourist industry and resources, so as to stimulate domestic tourist market to grow, and enable tourist industry to really become a new economic growth indicator. 2. Plan for the Program (1) Sponsors: China National Tourism Administration (CNTA), and people's governments of various provinces, autonomous regions and municipalities. (2) Organizing institutions: Organizing Committee for the New Millennium--China 2000, with leaders of sponsors being acted as directors of the organizing committee and leaders of departments concerned as members of the committee. (3) Slogan of the Program: Greeting New Century and Celebrating New Millennium. 4) Tourist Products of the Program: World cultural heritages in China are the leading products of the tour promotion known as "New Millennium--China 2000". Thus far, China's tourist resources are abundant and equipped with matched service facilities. There are 27 scenic spots that are among the list of world heritages by the United Nations Educational, Scientific and Cultural Organization (UNESCO). In activity of the New Millennium--China 2000, China's world legacy, world-class tourist scenic spots in the 21st century, were introduced into international tourist market. As a result, they became China's new sale point. Major tourist activities and exquisite tourist routes organized by provinces and autonomous regions also became part of the program of New Millennium--China 2000. China's world cultural heritages and local tourist routes were the core products in the program for 2000, and they will continue to be the competitive products at the international tourist market in the early next century. In addition to State-level tourist celebrations, all provinces organized tourist activities and routes with local cultural and traditional characteristics, making the program more colorful and extensive.

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About New Millennium--China 2000

. Theme Promotions-New Millennium--China 2000 . Activity at the China Centenary Altar in Beijing . First Kunming International Tour Festival . Yangtze River Three Gorges Int¡¯l Tour Festoval . Beijing International Tourist Cultural Festival . Shenyang in Celebration of World Travel

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